Now is the time to think seriously about how you're going to promote yourself this year - and how to sell more effectively..

In this business climate you have to get as much leverage for your time and money as you can. It's back to basics time.

However you'll want to be able to work smarter rather than harder. Otherwise you're going to flounder - and not get the results you need. You need to avoid the usual trap of feast and famine and develop a stable business pipeline. If you can't you end up pedalling harder and harder to stay in the same place. Like George who's story you can read here. I don't suppose you want to be like him, do you?

That's why it's important to approach your business in an integrated way. For most small businesses sales and marketing is simple.

You need a really clear and understandable story about what you do that connects you with the hopes and fears of your customers. Then you need to tell it often enough in the right places

• Telling in in writing
• Tellling it face to face - ie how to sell and how to network
• Telling it on line - using the internet and web 2.0 tools that are easy and inexpensive to use.

1 Man Brand is a programme that helps you develop your story - and works with you step by step to develop an integrated marketing plan to help you write good copy, present yourself well and sell effectively and build a convincing web presence.

We've talked to hundreds of small business owners like you. We've found out what the smart people do. And now we're going to tell you.

It's on accident that the best on line marketers are also good face to face networkers. They know that the sales process is the play - but the marketing is the scenery. You need to generate the leads and you need to know how to close them.

That's what 1 Man Brand is all about.

It comes on CD as 4 modules of slides with voice. Plus 200 pages of supporting materials. It's been developed from many years experience of promoting small companies intelligently and it shares with you the secrets of how to write convincing copy, how to sell and how to build a convincing web presence - and how to use them all together - something invaluable in today's climate.

It will be shipped to you at an all inclusive price of £77 (including VAT and delivery). So if you've made up your mind you can buy the Small Business Marketing Course here.

If you are running a larger company there are advanced modules on PR, Exhibitions, New Product Development and market research and Copywriting and Database Marketing. Further details here.

Or you can come to our workshops on selling, branding, creative thinking and branding. Further Details here.

Future projects include a workshop on effective networking - sign up here or more details

So what should you do.

Step 1 - download the workbook - it's free and you can get it here.

Step 2 - have a look at the sample clip you can see here.

Step 3 - invest in the programme here for £77